Valpak, Direct Marketing Systems Inc.

Financial / Terms

Minimum Investment: $32,500

Support & Training Provided

Financial Assistance Provided: Yes

Valpak, Direct Marketing Systems Inc.

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with

With over170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes.

Valpak also offers digital solutions

with  an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms.

Now with innovative & complementary digital advertising products, more than 170 franchisees provide Valpak’s proven direct marketing products to over 65,000 businesses in North America. Valpak mails more than 20 billion coupons reaching over 45 million select households every month in over 100 markets. In all, nearly 500 million blue envelopes will mail annually. In 1991, Valpak was acquired by Cox Enterprises, one of largest media companies in the U.S.

Valpak has continued to innovate and lead the industry by introducing unique direct mail product formats, advertising ROI tools, and digital advertising products. Today  franchisees provide their advertising customers the ability to target traditional direct mail savings along with Internet, mobile and SMS/text advertising, plus a “Daily Deals” product.